Services

Reliable and powerful social media insights

Social media can be a great source of insight into how your customers perceive your brand or feel about your products and services. But collecting and analyzing social media data can be very time-consuming and, let’s be honest, a bit frustrating. Sometimes, there is too much information, sometimes the endless number of KPIs (likes, re-tweets) is very confusing. Sometimes, there’s just not enough time to get into it.

I’m an enthusiastic social media researcher and consultant with close to a decade of experience in customer insight and social media analysis. Because I can’t get enough of social media, I am doing my PhD on it (learn more about my research here). As a freelancer, I support businesses with setting up social media insights programs and getting the most out of them.

I’m happy to support you with:

• Choosing the appropriate social media listening software solution based on your budget and needs

• Setting up and maintaining a healthy social media listening program

• Training your teams in the use of your chosen social listening solution

• Creating ongoing reportings and automated dashboards within your solution for different stakeholders within your business

• Creating specialized in-depth analyses of how your customers respond to your products, services, or campaigns

I am a native speaker of German and offer all my services in German or English.